For civil society to play a strategic role in the public debate, it is essential to understand how narratives are configured in the digital environment, what values and emotions underpin them and how they influence the formation of perceptions and value judgments. In this context, social networks play a key role, both in identifying the predominant narratives and in fostering the construction of empathy through emotions closer to trust.

The circulation of hate speech, misinformation and polarizing narratives represents an urgent challenge, so civil society needs tools that allow it to understand these dynamics and respond effectively. Positioning its agenda in the digital ecosystem requires communication and participation strategies that amplify its impact on the public conversation.

At Linterna Verde, we work with organizations, activists and journalists to develop tools that enable them to navigate the digital debate, confront misinformation and strengthen their capacity to influence. It is not only about countering false narratives, but also about repositioning civil society causes and values in an increasingly fragmented public space. With accurate information and well-defined advocacy strategies, we seek to engage more voices in an informed and strategic way in the digital conversation.