We are an independent non-profit organization that investigates how public opinion is constructed in social networks. We analyze data from online publications and interactions to draw attention to specific risks faced by civil society organizations in these digital spaces.
We seek to accompany and build capacity in civil society organisations, human rights defenders and newsrooms so that they can accurately diagnose the public conversation on social media and make strategic decisions based on evidence.
Our purpose is to contribute to the construction of a more plural and transparent digital debate, reducing the asymmetries in civil society's access to technical knowledge and analytical tools to map key actors, strategies, formats and narratives of the digital ecosystem, allowing them to have more prominence and influence in the public discussion on social networks and to respond to risks such as online manipulation and disinformation.
Support civil society organisations with specialised knowledge and opinion research on social media to strengthen their influence, develop more effective narratives and increase their capacity to react to attacks on social media and internet platforms.
Resolving information asymmetries for the construction of a more plural and transparent public debate, where a few do not monopolise the understanding of how the public conversation in social networks works and how to influence it in a democratic way.
More than trend forecasting or Social Listening, Digital Research is a research process that articulates social science methodologies, data science and virtual ethnography, with the aim of interpreting the layer of public data that citizens are constantly producing in the digital sphere.